ExtraTxt - Mobile Marketing Example
Example: Mobile Marketing - Text Messaging
Every year, ABC Jeans offers some promotions during the holiday season.
As the Marketing Manager of the company, John Smith is planning to use an effective way to tell their customers about the special offers.
John Smith did some research and found that mobile marketing is cost-effective because mobile marketing messages are permission-based, customers are far more likely to read the message. ABC Jeans chose ExtraTxt for the implementation of the marketing campaigns because they trusted Extracomm products.
Throughout the year, ABC Jeans collected mobile phone numbers, when customers signed up to receive promotional material via SMS-Text Messages.
Let's have a closer look how ABC Jeans uses ExtraTxt to broadcast the mid-season special offers to their customers via SMS-Text Messages.
1. First, they export the customer mobile phone list from their CRM database.
2. Secondly, they copy the mobile phone list from the speadsheet.
3. They then Login to ExtraTxt and go to the "Compose SMS-Text Message" screen.
4. They Paste the mobile phone list in the "To" field and input the text message content.
5. They then click the "Preview" button to see what is going to be sent and click the "Send" button to broadcast the messages.
Once the SMS - Text Message has been sent, the customer’s mobile phone will receive the following Text Message:
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